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The Business of Sleep
Insomniacs spend $4.5 billion annually on sleep medications.
This book was written to reveal alternatives to prescription drugs.
Medications are known not to be very effective for chronic
insomnia, yet are still the primary treatment given to patients.
Whether you are part of the sleep marketplace or not,
treating sleep is big business. In recent statistics, 30 percent
of all individuals have periodic insomnia resulting in poor
levels of daily function. About 12 percent have
chronic insomnia. These are tremendous percentages of people
that suffer from poor sleep ability. Approximately three-quarters
of those suffering from chronic insomnia never seek
medical treatment but instead choose to take over-the-counter
medications on a regular basis.
And of those who do seek medical attention, most see their primary care specialist rather
than a sleep specialist. As a result, the large majority of patients
are given a prescription medication instead of a more beneficial
sleep treatment plan.
The most effective insomnia treatments are behavioral
therapies, but more than 90 percent of primary specialists are
unaware of these treatments or techniques. Out of all the people
suffering chronic insomnia, a small percentage finds themselves
receiving the most appropriate therapies for insomnia.
About the Authors:
Doug Childress, M.D is a fulltime author with expertise covering a wide spectrum of information from health, medicine, business and information technology. After years as a medical administrator and practicing physician, Dr. Childress turned to a professional career of writing. He now enjoys providing a variety of educational resources enabling readers to take control of their own health and lives.
William Dorich, President of GM Books, was a pioneer in self-publishing twenty-five years ago and his company continues to make new and innovative publishing advancements. William Dorich is the author of 5 books on Balkan history and music. Sleep Seekers follows his 2008 book Defeat Foreclosure and his 2009 book, The Nursing Home Crisis.
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